Nikki Williams, Founder
Nikki Williams is a seasoned graphic designer with over two decades of experience creating thoughtful, strategic design for consumer-facing brands. She began her career in 2001 at a boutique design firm in New Jersey before moving to New York City to join Sherry-Lehmann Wines & Spirits as Art Director, where she led all aspects of the company’s retail advertising.
In 2016, Nikki founded Dall Creative, a design studio based in Maplewood, NJ. Since then, she has collaborated with clients across retail, lifestyle, hospitality, and consumer-facing brands, with deep expertise in wine and spirits. Her work spans visual identity, packaging, retail environments, presentations, and digital design—always focused on clarity, storytelling, and impact.
Today, Nikki partners closely with clients to create strong visual systems and engaging brand experiences that help brands stand out wherever they show up.
WHAT THEY’RE SAYING
“Nikki is organized, professional and hardworking. Whether you’re working on a project with a clear vision and goal in mind or starting from square one, Nikki delivers exceptional work. Her attention to small details and her keen creative eye sets her apart. On top of everything else, she’s an absolute pleasure to work with— easy and fun to collaborate with.”
— Liz Mott, VP Events, Wine Spectator
“We are a small business that needed a graphic designer who could work within our budget to create a brochure for our winery in Italy. Nikki made the whole process so easy. She devoted time to understand every detail about our winery and delivered an engaging, eye-catching and informative brochure that we bring with us to Europe and the US as we market our wine. We liked her work so much, she is our go-to when updating all of our marketing needs. I cannot recommend Nikki enough to any business owner.”
— Jennifer Zaudke, Podere Ciona Estate and Winery
“Nikki has a unique ability to create a special look and feel for each individual event, scenario and occasion that arises. This of course comes from her breadth of experience but also her particular and rare intuition and knowledge.”
— Mara Rudzinski, Managing Partner, Contento