Meet Nikki Williams
I’m a senior graphic designer and art director with more than 20 years of experience creating work across print, digital and retail. I began my career at a boutique design firm before joining Sherry-Lehmann Wines & Spirits in New York City as Art Director, where I led creative for the company’s retail advertising and marketing.
In 2016, I founded Dall Creative, an independent creative practice working with brands, agencies and internal teams across wine and spirits, retail, hospitality and lifestyle. My work spans marketing campaigns, packaging, point of sale, retail displays, presentations, digital content and print.
I bring a collaborative, detail-focused approach to every project, with the experience to take work from initial concept through final production. Whether developing a new creative direction or working within an established brand, my focus is on thoughtful, effective design that works in the real world.
What Clients Say
Nikki has a keen creative eye and an incredible attention to detail. Whether we come to her with a clear vision or are starting from scratch, she always finds a way to bring the project to life. She’s thoughtful, reliable and an absolute pleasure to work with—collaborative, easygoing and fun.”
— Liz Mott, VP Events, Wine Spectator
“We are a small business that needed a graphic designer who could work within our budget to create a brochure for our winery in Italy. Nikki made the whole process so easy. She devoted time to understand every detail about our winery and delivered an engaging, eye-catching and informative brochure that we bring with us to Europe and the US as we market our wine. We liked her work so much, she is our go-to when updating all of our marketing needs. I cannot recommend Nikki enough to any business owner.”
— Jennifer Zaudke, Podere Ciona Estate
“Nikki has a unique ability to create a special look and feel for each individual event, scenario and occasion that arises. This of course comes from her breadth of experience but also her particular and rare intuition and knowledge.”
— Mara Rudzinski, Managing Partner, Contento