Thoughtful Design. Experienced Perspective.
Dall Creative is the creative practice of senior graphic designer Nikki Williams, creating visually compelling work across print and digital, with deep experience in wine, spirits and lifestyle brands.
Working with brands, agencies and internal teams, Nikki brings an experienced creative perspective to projects ranging from marketing campaigns and digital content to print, presentations, retail and point of sale, from initial concept through final execution.
Selected Work
The Macallan | Lunar New Year Campaign
No. 3 Gin | Retail Display
Edrington | Digital Marketing
Wyoming Whisky | Print Collateral
Tequila Enemigo | Retail Window Display
Zachys | Email Marketing
Wine Labels | Concept Design
Wine on Wheels | Event Campaign
Clients
The Macallan
Edrington
Brugal Rum
Wyoming Whiskey
The Glenrothes
Mona Moore Cognac
MadaLuxe
Tequila Enemigo
Shanky’s Whip
Highland Park
No. 3 Gin
Masa Midtown
Wine on Wheels
The Massler Center
Zachys Wine & Spirits
What Clients Say
“Nikki has a keen creative eye and an incredible attention to detail. Whether we come to her with a clear vision or are starting from scratch, she always finds a way to bring the project to life. She’s thoughtful, reliable and an absolute pleasure to work with—collaborative, easygoing and fun.”
— Liz Mott, VP Events, Wine Spectator
“We are a small business that needed a graphic designer who could work within our budget to create a brochure for our winery in Italy. Nikki made the whole process so easy. She devoted time to understand every detail about our winery and delivered an engaging, eye-catching and informative brochure that we bring with us to Europe and the US as we market our wine. We liked her work so much, she is our go-to when updating all of our marketing needs. I cannot recommend Nikki enough to any business owner.”
— Jennifer Zaudke, Podere Ciona Estate
“Nikki has a unique ability to create a special look and feel for each individual event, scenario and occasion that arises. This of course comes from her breadth of experience but also her particular and rare intuition and knowledge.”
— Mara Rudzinski, Managing Partner, Contento